Axa equitable
UI, Visual DesignThe AXA project was an entire site redesign and brand pivot for the international life insurance agency AXA Equitable.
Working closely with the project's art director I created numerous page concepts in the project's discovery phase through an interative process those templates would become the final design.
![Topic landing page](https://freight.cargo.site/t/original/i/1c78a9fb40012b6914bed80c0f0279772241998363ab1c297966695617a89c4f/Axa_GoalPage_o.jpg)
![Article Page](https://freight.cargo.site/t/original/i/b19b00e1d6190d482016a7a30a056385b5454652b0ffc5d3087c98546f3ff87e/Axa_ArticlePage_o.jpg)
![An early homepage concept emphasizing discovery through interacting with the image overlays](https://freight.cargo.site/t/original/i/cf314801a25541019bb7664f80c0a63aa51f6de0efb2739dc5c84b4f773276c8/BlakeWilton_OffTheBooks_Portfolio_Page_20.jpg)